The Complete Guide to Setting Up Your First Meta Ad Campaign

A 75-page PDF covering every screen in Meta Ads Manager, in order, from an empty campaigns table to a running ad. Written for someone who has never opened Ads Manager, with a screenshot of every screen and an explanation of what each setting does.

What you get

• 75-page PDF, instant download at checkout
• 23 chapters, following the build in the order Ads Manager does
• 34 screenshots of the real screens
• A checklist closing every chapter
• A glossary of the terms Meta uses
• Every prompt written out, ready to copy
• A one-page summary of the whole build

What's inside

Six parts, in build order. What has to exist before you start. The campaign panel — objective, naming, budget. The ad set — the four fields that decide what Meta optimises toward, plus audience, placements, and attribution. The ad itself — identity, media, crop, text, and where the click goes. Publishing, pausing, and reading the first days. Then a reference section: glossary, every prompt, every checklist.

Who it's for

Someone who has never built a campaign, and wants to see the actual screens rather than read a description of them. It picks up where No. 01 leaves off. Either can be read on its own.

What isn't included

This is a guide, not a service. No ad management, no setup done for you, no ongoing support. Ad spend is your own. Meta changes this interface regularly, so screens may look different from the ones shown. No outcome is guaranteed, and nothing here is legal, tax, or financial advice.

No. 01

The Complete Guide to Building an Ecommerce Brand — 50 pages covering the whole arc, from finding a product to launching a first campaign. Twenty chapters, fill-in checklists, and a one-page process summary. $29.

Delivered as a PDF. The download link is issued at checkout. Digital files can't be returned, so the sale is final.