written for no experience

The Complete Guide to Building an Ecommerce Brand No. 01

The Complete Guide to Building an Ecommerce Brand

The whole arc of building an ecommerce brand, from finding a product to launching a first campaign. Twenty chapters, fill-in checklists, and a one-page process summary.

$29

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The Complete Guide to Setting Up Your First Meta Ad Campaign No. 02

The Complete Guide to Setting Up Your First Meta Ad Campaign

Every screen in Meta Ads Manager, in order, from an empty campaigns table to a running ad. Twenty-three chapters, a screenshot of every screen, and a checklist closing each one.

$49

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The format

What these are

  • PDF, yours to keep — no subscription
  • Instant download at checkout
  • Screenshots of real screens, in the order you meet them
  • Checklists closing every chapter
  • Every prompt written out for Claude
  • Glossary of the terms each platform uses
  • Written for no experience

About the guides

Two live stores, one operator. The guides document how that was actually done — including the parts that were rebuilt.

Each chapter is the full process, not a summary. Every prompt is written out. Nothing assumes a background in ecommerce, advertising, or design.

No. 01 covers the whole arc, from finding a product to launching a first campaign. No. 02 goes back to one part of that arc — Meta Ads Manager — and walks it panel by panel.