{"title":"Guides","description":null,"products":[{"product_id":"the-complete-guide-to-building-an-ecommerce-brand","title":"The Complete Guide to Building an Ecommerce Brand","description":"\u003cdiv style=\"font-family:'Space Grotesk',system-ui,sans-serif;color:#1A1918;max-width:680px;line-height:1.7;\"\u003e\n\n  \u003cp style=\"font-size:17px;font-weight:300;margin:0 0 26px;\"\u003e\n    A 50-page PDF covering the whole process of building an ecommerce brand — finding a product,\n    setting up the business, building a Shopify store that doesn't look templated, and launching\n    your first Meta campaign. Written for someone starting with no experience.\n  \u003c\/p\u003e\n\n  \u003chr style=\"border:0;border-top:1px solid #D8D8D3;margin:0 0 26px;\"\u003e\n\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    What you get\n  \u003c\/p\u003e\n\n  \u003cul style=\"list-style:none;margin:0 0 30px;padding:0;font-size:16px;font-weight:300;\"\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003e50-page PDF, instant download at checkout\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003e20 chapters, in the order the work happens\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003e5 fill-in checklists\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003eA one-page summary of the whole process\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003eEvery prompt written out, ready to copy\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    What's inside\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 12px;\"\u003e\n    \u003cstrong style=\"font-weight:500;\"\u003eFinding your niche and product.\u003c\/strong\u003e\n    Researching with the Meta Ad Library, and working out true margin before you commit rather\n    than discovering it after launch.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 12px;\"\u003e\n    \u003cstrong style=\"font-weight:500;\"\u003eThe foundation.\u003c\/strong\u003e\n    Business and admin setup, choosing a supplier, and building a store that doesn't read as\n    out-of-the-box.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 12px;\"\u003e\n    \u003cstrong style=\"font-weight:500;\"\u003eBrand and creative.\u003c\/strong\u003e\n    Building a brand voice document, directing product photography, and writing ad scripts for\n    cold, lookalike, and retargeting audiences.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 12px;\"\u003e\n    \u003cstrong style=\"font-weight:500;\"\u003eLaunching.\u003c\/strong\u003e\n    Business Manager, ad accounts, and the pixel — the setup step most guides skip — then\n    structuring a first campaign and reading the data against your actual margin.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 30px;\"\u003e\n    \u003cstrong style=\"font-weight:500;\"\u003eThe prompt library and checklists.\u003c\/strong\u003e\n    Every prompt from the book collected for quick reference, plus the checklists gathered in one\n    place so you're not hunting back through chapters mid-project.\n  \u003c\/p\u003e\n\n  \u003chr style=\"border:0;border-top:1px solid #D8D8D3;margin:0 0 26px;\"\u003e\n\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    Who it's for\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 30px;\"\u003e\n    Someone starting from zero, with no assumed background in ecommerce, advertising, or design.\n    Examples come from one real store built with this process — including the parts that didn't\n    work, and what was changed.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    What isn't included\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 30px;\"\u003e\n    This is a guide, not a service. It doesn't include ad management, store setup done for you, or\n    ongoing support. Running campaigns after launch is your own work. No outcome is guaranteed, and\n    nothing in the guide is legal, tax, or financial advice.\n  \u003c\/p\u003e\n\n  \u003chr style=\"border:0;border-top:1px solid #D8D8D3;margin:0 0 26px;\"\u003e\n\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    No. 02\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 30px;\"\u003e\n    \u003ca href=\"\/products\/the-complete-guide-to-setting-up-your-first-meta-ad-campaign\" style=\"color:#1A1918;\"\u003eThe\n    Complete Guide to Setting Up Your First Meta Ad Campaign\u003c\/a\u003e — 75 pages covering every screen\n    in Meta Ads Manager, in order, from an empty campaigns table to a running ad. It goes back to\n    one part of this guide and walks it panel by panel. $49.\n  \u003c\/p\u003e\n\n  \u003chr style=\"border:0;border-top:1px solid #D8D8D3;margin:0 0 22px;\"\u003e\n\n  \u003cp style=\"font-size:14px;font-weight:300;color:#6E6151;margin:0;\"\u003e\n    Delivered as a PDF. The download link is issued at checkout. Digital files can't be returned,\n    so the sale is final.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"The Considered Commerce Co.","offers":[{"title":"Default Title","offer_id":46955190517959,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/4851\/6551\/files\/THECOMPLETEGUIDECOVER_8e2a890e-1e6c-4d91-9c83-3231d621fdb4.png?v=1786036753"},{"product_id":"the-complete-guide-to-setting-up-your-first-meta-ad-campaign","title":"The Complete Guide to Setting Up Your First Meta Ad Campaign","description":"\u003cdiv style=\"font-family:'Space Grotesk',system-ui,sans-serif;color:#1A1918;max-width:680px;line-height:1.7;\"\u003e\n  \u003cp style=\"font-size:17px;font-weight:300;margin:0 0 26px;\"\u003e\n    A 75-page PDF covering every screen in Meta Ads Manager, in order, from an empty campaigns\n    table to a running ad. Written for someone who has never opened Ads Manager, with a screenshot\n    of every screen and an explanation of what each setting does.\n  \u003c\/p\u003e\n  \u003chr style=\"border:0;border-top:1px solid #D8D8D3;margin:0 0 26px;\"\u003e\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    What you get\n  \u003c\/p\u003e\n  \u003cul style=\"list-style:none;margin:0 0 30px;padding:0;font-size:16px;font-weight:300;\"\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003e75-page PDF, instant download at checkout\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003e23 chapters, following the build in the order Ads Manager does\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003e34 screenshots of the real screens\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003eA checklist closing every chapter\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003eA glossary of the terms Meta uses\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003eEvery prompt written out, ready to copy\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003eA one-page summary of the whole build\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    What's inside\n  \u003c\/p\u003e\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 30px;\"\u003e\n    Six parts, in build order. What has to exist before you start. The campaign panel — objective,\n    naming, budget. The ad set — the four fields that decide what Meta optimises toward, plus\n    audience, placements, and attribution. The ad itself — identity, media, crop, text, and where\n    the click goes. Publishing, pausing, and reading the first days. Then a reference section:\n    glossary, every prompt, every checklist.\n  \u003c\/p\u003e\n  \u003chr style=\"border:0;border-top:1px solid #D8D8D3;margin:0 0 26px;\"\u003e\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    Who it's for\n  \u003c\/p\u003e\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 30px;\"\u003e\n    Someone who has never built a campaign, and wants to see the actual screens rather than read a\n    description of them. It picks up where\n    \u003ca href=\"\/products\/the-complete-guide-to-building-an-ecommerce-brand\" style=\"color:#1A1918;\"\u003eNo. 01\u003c\/a\u003e\n    leaves off. Either can be read on its own.\n  \u003c\/p\u003e\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    What isn't included\n  \u003c\/p\u003e\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 30px;\"\u003e\n    This is a guide, not a service. No ad management, no setup done for you, no ongoing support.\n    Ad spend is your own. Meta changes this interface regularly, so screens may look different from\n    the ones shown. No outcome is guaranteed, and nothing here is legal, tax, or financial advice.\n  \u003c\/p\u003e\n  \u003chr style=\"border:0;border-top:1px solid #D8D8D3;margin:0 0 26px;\"\u003e\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    No. 01\n  \u003c\/p\u003e\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 30px;\"\u003e\n    \u003ca href=\"\/products\/the-complete-guide-to-building-an-ecommerce-brand\" style=\"color:#1A1918;\"\u003eThe\n    Complete Guide to Building an Ecommerce Brand\u003c\/a\u003e — 50 pages covering the whole arc, from\n    finding a product to launching a first campaign. Twenty chapters, fill-in checklists, and a\n    one-page process summary. $29.\n  \u003c\/p\u003e\n  \u003chr style=\"border:0;border-top:1px solid #D8D8D3;margin:0 0 22px;\"\u003e\n  \u003cp style=\"font-size:14px;font-weight:300;color:#6E6151;margin:0;\"\u003e\n    Delivered as a PDF. The download link is issued at checkout. Digital files can't be returned,\n    so the sale is final.\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Considered Commerce Co.","offers":[{"title":"Default Title","offer_id":46976141689031,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/4851\/6551\/files\/THECOMPLETEGUIDECOVER_360e2c59-87dc-48d3-aad8-70f6c09b03a7.png?v=1786372969"}],"url":"https:\/\/theconsideredcommerceco.com\/collections\/guides.oembed","provider":"The Considered Commerce Co.","version":"1.0","type":"link"}