{"title":"Home page","description":null,"products":[{"product_id":"the-complete-guide-to-building-an-ecommerce-brand","title":"The Complete Guide to Building an Ecommerce Brand","description":"\u003cdiv style=\"font-family:'Space Grotesk',system-ui,sans-serif;color:#1A1918;max-width:680px;line-height:1.7;\"\u003e\n\n  \u003cp style=\"font-size:17px;font-weight:300;margin:0 0 26px;\"\u003e\n    A 50-page PDF covering the whole process of building an ecommerce brand — finding a product,\n    setting up the business, building a Shopify store that doesn't look templated, and launching\n    your first Meta campaign. Written for someone starting with no experience.\n  \u003c\/p\u003e\n\n  \u003chr style=\"border:0;border-top:1px solid #D8D8D3;margin:0 0 26px;\"\u003e\n\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    What you get\n  \u003c\/p\u003e\n\n  \u003cul style=\"list-style:none;margin:0 0 30px;padding:0;font-size:16px;font-weight:300;\"\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003e50-page PDF, instant download at checkout\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003e20 chapters, in the order the work happens\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003e5 fill-in checklists\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003eA one-page summary of the whole process\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 6px;\"\u003eEvery prompt written out, ready to copy\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    What's inside\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 12px;\"\u003e\n    \u003cstrong style=\"font-weight:500;\"\u003eFinding your niche and product.\u003c\/strong\u003e\n    Researching with the Meta Ad Library, and working out true margin before you commit rather\n    than discovering it after launch.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 12px;\"\u003e\n    \u003cstrong style=\"font-weight:500;\"\u003eThe foundation.\u003c\/strong\u003e\n    Business and admin setup, choosing a supplier, and building a store that doesn't read as\n    out-of-the-box.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 12px;\"\u003e\n    \u003cstrong style=\"font-weight:500;\"\u003eBrand and creative.\u003c\/strong\u003e\n    Building a brand voice document, directing product photography, and writing ad scripts for\n    cold, lookalike, and retargeting audiences.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 12px;\"\u003e\n    \u003cstrong style=\"font-weight:500;\"\u003eLaunching.\u003c\/strong\u003e\n    Business Manager, ad accounts, and the pixel — the setup step most guides skip — then\n    structuring a first campaign and reading the data against your actual margin.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 30px;\"\u003e\n    \u003cstrong style=\"font-weight:500;\"\u003eThe prompt library and checklists.\u003c\/strong\u003e\n    Every prompt from the book collected for quick reference, plus the checklists gathered in one\n    place so you're not hunting back through chapters mid-project.\n  \u003c\/p\u003e\n\n  \u003chr style=\"border:0;border-top:1px solid #D8D8D3;margin:0 0 26px;\"\u003e\n\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    Who it's for\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 30px;\"\u003e\n    Someone starting from zero, with no assumed background in ecommerce, advertising, or design.\n    Examples come from one real store built with this process — including the parts that didn't\n    work, and what was changed.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    What isn't included\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 30px;\"\u003e\n    This is a guide, not a service. It doesn't include ad management, store setup done for you, or\n    ongoing support. Running campaigns after launch is your own work. No outcome is guaranteed, and\n    nothing in the guide is legal, tax, or financial advice.\n  \u003c\/p\u003e\n\n  \u003chr style=\"border:0;border-top:1px solid #D8D8D3;margin:0 0 26px;\"\u003e\n\n  \u003cp style=\"font-family:'Space Grotesk',system-ui,sans-serif;font-size:12px;font-weight:500;letter-spacing:0.18em;text-transform:uppercase;color:#6E6151;margin:0 0 16px;\"\u003e\n    No. 02\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size:16px;font-weight:300;margin:0 0 30px;\"\u003e\n    \u003ca href=\"\/products\/the-complete-guide-to-setting-up-your-first-meta-ad-campaign\" style=\"color:#1A1918;\"\u003eThe\n    Complete Guide to Setting Up Your First Meta Ad Campaign\u003c\/a\u003e — 75 pages covering every screen\n    in Meta Ads Manager, in order, from an empty campaigns table to a running ad. It goes back to\n    one part of this guide and walks it panel by panel. $49.\n  \u003c\/p\u003e\n\n  \u003chr style=\"border:0;border-top:1px solid #D8D8D3;margin:0 0 22px;\"\u003e\n\n  \u003cp style=\"font-size:14px;font-weight:300;color:#6E6151;margin:0;\"\u003e\n    Delivered as a PDF. The download link is issued at checkout. Digital files can't be returned,\n    so the sale is final.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"The Considered Commerce Co.","offers":[{"title":"Default Title","offer_id":46955190517959,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/4851\/6551\/files\/THECOMPLETEGUIDECOVER_8e2a890e-1e6c-4d91-9c83-3231d621fdb4.png?v=1786036753"}],"url":"https:\/\/theconsideredcommerceco.com\/collections\/frontpage.oembed","provider":"The Considered Commerce Co.","version":"1.0","type":"link"}